SELL IN EROSKI
What is Eroski?
Eroski is a major distribution company in Spain that operates as a consumer cooperative.
Ss core business is the retail sale of a wide variety of consumer goods and services. Through an extensive network of stores, including hypermarkets and supermarkets, they offer food, household and other products.
Eroski is distinguished by its focus on product quality, its commitment to responsible business practices and its attention to the needs of its partners and customers throughout Spain.
How does it work?
When you consider selling your products through Eroski, there are several ways. One of the most significant is to become a franchisee. This means that, instead of simply supplying products, you operate a store under the Eroski brand, benefiting from its recognition and established structure.
Opening of your franchised business:
First of all, you must find the right location for the success of the business. Eroski advises and helps you to identify premises with potential, based on market studies and its experience in the sector.
Making the premises available requires refurbishments and adaptations so that it meets the standards of the Eroski brand and is functional for the commercial activity. Eroski can offer you technical support or even take care of the civil works, ensuring that the space meets the necessary requirements in terms of design, distribution and regulations.
Starting a business requires a considerable initial investment. Eroski can offer you different financing options or facilitate access to credit lines through agreements with financial institutions. Easing the initial financial burden and making your project more viable.
Once the store is up and running:
Eroski provides initial and continuous training for you and your team. From business management to customer service and the operation of IT systems, keeping up to date with new developments and best practices is essential.
Efficiency in management is key. Eroski implements computer systems that facilitate the placing and tracking of orders, stock control, invoicing and other day-to-day operational aspects, thus making it possible to optimize resources and make informed decisions.
The arrival of products at your store is an important process. Eroski adapts its logistics system to the specific needs of each store, ensuring an efficient and regular supply of the products you need to meet your customers’ demand.
Raising brand awareness and attracting customers is essential. Eroski takes care of advertising campaigns on a general level, which benefits all the franchised stores. This frees you from having to invest significant time and resources in promoting your business on a large scale.
Prices and rates
Costs vary depending on the size and location of the store. Eroski can finance the initial filling of the store.
It is advisable to contact Eroski directly for detailed information on rates and prices specific to your situation.
What are the advantages of selling in Eroski?
Showcase of your products:
Impulse:
Eroski’s extensive network of supermarkets and hypermarkets means that its products could be available in numerous geographical locations.
With greater visibility for your brand and easier access to a large volume of potential customers that you might not reach by your own means. This capillarity allows you to expand your market significantly and increase your sales opportunities.
If you are a local producer, the collaboration of Eroski’s suppliers can be a great opportunity. Not only do they provide a consolidated distribution channel, but they also allow you to connect with consumers who value local products and the freshness they usually offer.
This commitment to local products can translate into a positive image for your brand, associated with quality and support for the region’s economy. In addition, specific promotional campaigns can be carried out to highlight these products.
More than a single point of sale:
Reliable support:
Your logistics support can greatly simplify the supply chain, from warehousing to distribution to your different points of sale. This allows you to concentrate on the production and quality of your products, leaving the complexity of logistics in Eroski’s hands.
In addition, the training they provide can be valuable to better understand the marketplace, the dynamics of retail sales and strategies to highlight your products within their offerings.
Being associated with a brand like Eroski, with a significant track record and recognition among consumers, can generate greater confidence in your own products.
Customers who regularly shop at Eroski already have an established perception of the quality and reliability of the products offered there.
By being part of your offer, you benefit from this established reputation, which can facilitate consumers’ purchasing decisions, especially if your brand is less well known.